This ad format is styled to fit the host website and consists of an image, ad text, and brand name.
It does not have a fixed size, as the format can vary depending on the device, publisher, and placement.
An interstitial challenge is included, requiring users to confirm that they are within the target audience before proceeding.
Ads are charged on a Verified Cost Per Click (VCPC) basis, meaning advertisers are only charged for users who confirm they are part of the target audience. Typically, we expect an 80-90% drop-off for professional, sophisticated, or accredited investors and around 90% drop-off for institutional investors.
To launch a campaign, you can work directly with your Account Manager.
Here is an example of a Native Verified ad:
Useful information about native ads
Setting up a successful first campaign
Using macros to pass information about each user (for example the publisher name)
Using publisher bidding to up or down-weight your CPC by publisher
Using device bidding to up or down-weight your CPC by device
Creative spec for a native ad
Company / brand name
This is usually fixed for each account and can be changed through your account manager.
30 characters including spaces.
Ad text
70 characters including spaces
No exclamation marks! No words IN ALL CAPS (besides acronyms)
Example: Markets Outlook: how will government stimulus impact the markets?
Image
JPG or PNG in the following size:
400w x 320h px, landscape. Larger images can be uploaded through MyDianomi, resized automatically or cropped by you
No text/logo on image – there is no “safe area” as images may be scaled to different sizes or cropped in various shapes
Verification Text
Customizable text to meet your verification requirements.
Recommended length - no more than 150 characters.
Company Logo
JPG or PNG with a max width of 500px and all excess white space trimmed.
Secure destination URL with optional 3rd party tracking
Example:
“https://marketviews.com/?utm_source=dianomi&utm_medium=cpc&utm_publishername=:pub_name&utm_advariant=:ad_variant_id&utm_devicetype=:device_type”
Impression tracker
This is for advanced users only using platforms such as Google Campaign Manager, Integral Ad Science or DoubleVerify.
Example: https://ad.doubleclick.net/ddm/trackimp/…=?