Native ads are designed to blend seamlessly with the website where they appear. They are typically static and include an image, ad text, and brand name. Unlike fixed-size ads, native ads adjust dynamically based on the device, publisher, and placement. There's no need to create multiple variations - our system automatically generates all possible versions to ensure a perfect fit on every page.
Native ads are charged on a Cost Per Click (CPC) basis. However, enterprise clients have the option to use CPM pricing.
Here are some examples of native ads:
Creative specs for a native ad
Company / brand name
This is usually fixed for each account and can be changed through your Account Manager
30 characters including spaces.
Ad text
70 characters including spaces unlocks the highest amount of inventory for your campaign, but our ad formats support longer ad texts. In any case we do not recommend ad texts going beyond 90 characters as that will reduce the amount of places your ad can run on too much.
No exclamation marks! No words IN ALL CAPS (besides acronyms)
Example: Markets Outlook: how will government stimulus impact the markets?
Image
JPG or PNG in the following suggested size:
1.25:1 aspect ratio landscape image. Larger images can be uploaded through MyDianomi, resized automatically or cropped by you. The recommended image size is at least 800 pixels wide by 640 pixels high. The minimum size is 400 pixels wide by 320 pixels high.
No text/logo on image – there is no “safe area” as images may be scaled to different sizes or cropped in various shapes
Destination URL - with optional 3rd party tracking
Example:
“https://marketviews.com/?utm_source=dianomi&utm_medium=cpc&utm_publishername=:pub_name&utm_advariant=:ad_variant_id&utm_devicetype=:device_type”
The parameters in blue above are from our click macros and will be converted to publisher name, ad variant id number and device type for each click/user.
Impression trackers
This is for advanced users only using platforms such as Google Campaign Manager, Integral Ad Science or DoubleVerify.
Example: https://ad.doubleclick.net/ddm/trackimp/…=?