A podcast ad only starts playing when initiated by the user and continues to play even if it is out of view, allowing uninterrupted listening. Users also have the option to click through to the client's site.
This ad format is charged on a Cost Per Engagement (CPE) basis, either Cost Per Click or Play. If both actions occur within the same impression, only one charge applies.
You can launch a campaigm through our self-serve platform, My.Dianomi, or by working with your Account Manager.
Here is an example of a podcast ad:
Useful information about podcast ads
Setting up a successful first campaign
Using macros to pass information about each user (for example the publisher name)
Using publisher bidding to up or down-weight your CPM by publisher
Using device bidding to up or down-weight your CPM by device
Regular podcasts can be converted to ads using an RSS feed – ask your Account Manager
Creative spec for a podcast ad
Company / brand name
This is usually fixed for each account and can be changed through your Account Manager
30 characters including spaces
Podcast (MP3) file
No limit on length
Either upload a podcast (MP3 file) or enter a hosted podcast URL
Podcast Title / Description
70 characters including spaces
No exclamation marks! No words IN ALL CAPS (besides acronyms)
Example: Markets Outlook: how will government stimulus impact the markets?
Artwork / image
1:1 ratio (300 x 300 px minimum)
Company logo
JPG or PNG in size 500 x 100 px
Call to action
20 characters including spaces
Example: Subscribe to Podcast
Secure destination URL with optional 3rd party tracking
Example:
“https://marketviews.com/?utm_source=dianomi&utm_medium=cpc&utm_publishername=:pub_name&utm_advariant=:ad_variant_id&utm_devicetype=:device_type”
The parameters in blue above are from our click macros and will be converted to publisher name, ad variant id number and device type for each click/user.
Impression tracker
This is for advanced users only using platforms such as Google Campaign Manager, Integral Ad Science or DoubleVerify
Example: https://ad.doubleclick.net/ddm/trackimp/…=?