Setting up a successful first campaign

Campaign Setup & Best Practices

Campaign Duration

• The minimum recommended campaign duration is 2 weeks.

Budget Setup

• Set a total or monthly budget (preferred over daily budgets) with a clear end date.

• Pace the campaign evenly across the full duration or each month.

• Once live, monitor pacing regularly:

  • If the campaign is on track, consider reducing the CPC or increasing the budget to maximize performance.

Publisher Targeting

• Most campaigns are run across all publishers, with occasional exclusions.

• Your Account Manager can help you:

  • Target specific sites or groups, e.g.:

    • Internationally recognized publishers

    • Dianomi Audiences

    • Stock/share trading platforms

    • Sites for finance professionals, SMEs, or startups

• View your targeted publishers in MyDianomi > Rules.

• For performance tracking:

  • Use our conversion pixel or Server-to-Server (S2S) tracking.

  • Add the publisher name macro to your URLs to identify top-performing publishers.

Optimization Tips:

• Use publisher bidding to adjust bids up/down or block underperforming sites.

Creative Guidelines

• Refer to our creative specifications.

• Include 3–5 ad variants per campaign to optimize for CTR and conversions.

• Check our best practices guide for creative tips.

Bidding Recommendations

For Native Campaigns:

• Use our recommended net CPC rates as a starting point.

• Begin at the recommended CPC and adjust downward only if the campaign is pacing well—avoid starting too low and limiting clicks.

Device Bidding:

• Adjust bids by device type: desktop, tablet, or mobile.

For Video, Podcast, Canvas, or Content Hub Campaigns:

• Use the recommended CPMs for best results.

Conversion Tracking

• Place our conversion pixel on your confirmation page to track:

  • Conversions by ad variant, campaign, device, or publisher.

• Preferably, use Server-to-Server (S2S) conversion tracking, which is more reliable and not cookie-dependent.

Tracking & Analytics

• Use our macros in your tracking URLs to receive publisher names and other data with every click.

• This allows you to measure metrics like conversions, bounce rate, or session duration by publisher in your own analytics tools.

Campaign Approval

• Submit your campaign for manual approval by Dianomi.

• Once approved, your campaign will go live.

• Note: Certain ad types are not permitted and may be rejected during the review process.

Campaign Optimization

• Optimize performance by adjusting:

  • Bids per publisher

  • Bids per device

• Export campaign data from Analytics, set up Automated Reports, or request access to our API for custom integrations.

Programmatic Buying

• Dianomi inventory is available programmatically through supported platforms. Contact us or your Account Manager to learn more.