The Audience Manager is the central place within my.dianomi.com where you can view, manage, and activate the audiences available for your ad campaigns.

You can access the Audience Manager from the Account section of your dashboard.

Access to the Audience Manager is restricted to Enterprise Level advertisers with specific Access Level and is currently in Beta release. If you wish to make use of this feature please speak to your Account Manager.

What You’ll Find in the Audience Manager

The Audience Manager displays all audience segments you can target with your campaigns. These are grouped into four categories:

1. Dianomi Audiences

Audiences created and maintained by Dianomi.

• Free to use for all advertisers

• No CPM surcharge when applied to a campaign

• Common examples include financial interest groups, investment themes, and behavioural intent segments

2. LiveRamp Audiences

Third-party audiences syndicated via LiveRamp.

• CPM surcharge applies when these segments are used

• Useful for specialized targeting (e.g., niche financial personas)

3. Neustar Audiences

Third-party audiences provided through Neustar.

• CPM surcharge applies when used

• Helpful for data-driven behavioural or demographic targeting

4. First-Party Audiences

Audiences you create using a Dianomi Audience Pixel.

• Unique to your advertiser account

• Ideal for retargeting visitors who have engaged with your website or specific landing pages

What Information does the Audience Manager Show?

For every audience segment, you will be able to see:

• Users – number of users available in the past 30 days

• Impressions – total impressions available from those users in the past 30 days

• CPM Cost – any associated CPM surcharge (if applicable)

These metrics help you understand the expected scale and cost of using an audience before applying it to a campaign.

Finding Audiences Quickly

The Audience Manager includes several tools to help you locate and organize segments:

• Search bar (top right): Search audiences by name or keyword

• Favourites: Mark audiences as favourites to quickly access them when setting up campaigns

This is especially useful when working with a large library of third-party audiences.

How to Choose an Appropriate Audience

When selecting an audience for your campaign, keep the following in mind:

1. Scale:
   Ensure the number of Users and Impressions is large enough to support the reach and delivery goals of your campaign.

2. Availability: 
   Audiences with a CPM cost are only available to media buying on a CPM basis. Native ads on a CPC basis will only have access to Dianomi and first party audiences.

3. CPM Impact:
   Third-party audiences add a CPM surcharge. The cost of using an audience will be subtracted from your overall budget. Check whether the additional cost aligns with your campaign budget and expected ROI.

4. Relevance:
   Use audiences that directly match your targeting goals to avoid unnecessary spend and maximize performance.

How to Create Your Own First-Party Audience

Creating your own audience allows you to retarget users who have visited your website or specific pages.
To do this, you will need to set up a Dianomi Audience Pixel.

Before You Start: CMP Requirements and Compliance.

Before creating a new audience, you must:

• Ensure that you have a data protection agreement in place with Dianomi.

• Add Dianomi as a vendor within your Consent Management Platform (CMP) in the Marketing, Advertising or similar section and/or disclose Dianomi as a vendor in your privacy policy.

• Dianomi supports industry standard consent signals such as the IAB TCF/GPP consent platforms as well as custom consent CMP signals such as OnetrustActiveGroups. You can streamline privacy compliance by placing our pixels wrapped in a JavaScript Dianomi Tag which will be able to read user choices automatically, otherwise you are also able to pass consent strings to the Conversion pixel via a Macro or manage the loading of the Audience pixel within your CMP logic if your CMP is not TCF/GPP enabled. In any case Dianomi should be listed as a Marketing/Ad Personalisation third party vendor.

• Ensure the pixel’s placement complies with your CMP’s consent settings

This ensures you have user consent for tracking and retargeting.

Step-by-Step: Creating a First-Party Audience

1. Go to the First-Party Tab

Navigate to Audience Manager → First Party.

2. Click “Create New Audience”

This button is located at the bottom of the First-Party section.

3. Name Your Audience and Generate a Pixel

You will be asked to:

• Enter an Audience Name

• Provide a Custom Pixel Code (optional)

  • If left blank, the system will automatically generate one

  • Click Create to finalize.

4. Locate Your New Pixel

Your new audience will now appear in the First-Party list.
Click “View Pixel Code” to access your tracking pixel.

5. Install the Pixel on Your Website

Copy the pixel and place it in the body of the pages you want to track.
You can install it through:

• Google Tag Manager

• Any compatible tag manager

• Directly inside your page’s HTML, only if your CMP is TCF enabled.

6. Let the Audience Build Up

Once installed, the pixel begins collecting data immediately.
You’ll see the Users and Impressions numbers grow in the Audience Manager.

Important:
Wait until the audience has reached a meaningful size before applying it to a campaign.
If the audience is too small, your campaign will struggle to scale.

Summary

The Audience Manager gives you full control over the targeting segments you use across your Dianomi campaigns. Whether you’re leveraging free Dianomi audiences, third-party data providers, or your own first-party retargeting segments, the interface allows you to:

• Understand audience size and cost

• Create and deploy your own custom audiences

• Organize and search audience segments efficiently