IMPORTANT – Image conversion pixel will under-report conversions due to cookie restrictions
The conversion pixel may only work for a limited time or not at all on browsers that limit the use of cookies. These include all Safari, Firefox, a % of Chrome users and ALL browsers on Apple iOS devices. This issue is expected to grow (for our entire industry) as Apple and others impose further restrictions. It is better to use Server 2 Server tracking.
More information about Google Analytics and Apple anti-tracking.
How to create and deploy an Image Conversion Pixel?
To create your conversion pixel a conversion pixel go to Conversion Tracking under the Account section of your account.
Step 1. Create New Tracker – Click the Create New Tracker button in the top left corner and then add a tracker name and if the tracker is part of a funnel set the Conversion Step field.
Step 2. Retreive Image Conversion Pixel – Find the pixel you created in the Tracker table below and open the Implement Tracker options menu on the right column. Select the Image Conversion Pixel option from the menu where you can find and copy the image conversion pixel html code.
Step 3. Placing the Image Conversion Pixel on your Site – The pixel needs to be placed in the <body> of your confirmation / thank you page so that it is only displayed when the conversion action (eg signing up for a newsletter) has been completed. The pixel can also be placed by Google Tag Manager (GTM) as a Custom HTML tag and can be set to be triggered on your desired conversion goal this can be set on page view of a confirmation/thank you page, click on a submit button, scrolling of a page or amount of time spend on a page.
DO NOT place the pixel on the landing page or you will see a 100% conversion rate.
Does the pixel need to be on a dedicated landing page for Dianomi?
We do not need dedicated landing pages – our platform will only use the pixel to measure users that have been sent directly from Dianomi. We are often on the same page as pixels from other platforms.
Can I call the pixel after a user action, like clicking a button?
Yes, but you must ensure that the pixel is actually displayed or a conversion will not be recorded.
Can I track users as they move along our funnel to conversion?
Yes, you can set up multiple tags to track different types of conversions on your website, such as page views, downloads, sign-ups, purchases, and more.
To track each step in a conversion funnel, you can create a tag for each step by assigning a step number (like ‘1’, ‘2’, ‘3’) in the conversion tag manager. You can then view the results for each step in your analytics under the stat called ‘Actions by Ad Variant with Conversion Steps’. If you don’t have this stat available to you please contact your account manager or email help@dianomi.com for assistance.
Google Tag Manager (GTM)
If you are using Google Tag Manager (GTM) then place the full <img> tag in a ‘Custom HTML’ field OR use the URL only ( https://www.dianomi.com/pixeltrack.pl?t=XXXX ) as a ‘Custom image tag’ and have the GTM cachebuster enabled.
Eventbrite
If your conversion is users registering for an event and you are using Eventbrite you can place our pixel on the Eventbrite confirmation page. Choose the “Simple image pixel” option and just use the URL in our code in bold below.
Eventbrite help page.
<img src=”https://www.dianomi.com/pixeltrack.pl?t=XXXX” width=”1″ height=”1″ />
Testing your pixel
Now test the conversion pixel. If you have any issues or need confirmation then please contact your Account Manager.