Setting up a successful first campaign

Campaign Setup & Best Practices

Campaign Duration

• The minimum recommended campaign duration is 2 weeks.

Budget Setup

• Set a total or monthly budget (preferred over daily budgets) with a clear end date.

• Pace the campaign evenly across the full duration or each month.

• Once live, monitor pacing regularly:

  • If the campaign is on track, consider reducing the CPC or increasing the budget to maximize performance.

Publisher Targeting

• Most campaigns are run across all publishers, with occasional exclusions.

• Your Account Manager can help you:

  • Target specific sites or groups, e.g.:

    • Internationally recognized publishers

    • Dianomi Audiences

    • Stock/share trading platforms

    • Sites for finance professionals, SMEs, or startups

• View your targeted publishers in MyDianomi > Rules.

• For performance tracking:

  • Use our conversion pixel or Server-to-Server (S2S) tracking.

  • Add the publisher name macro to your URLs to identify top-performing publishers.

Optimization Tips:

• Use publisher bidding to adjust bids up/down or block underperforming sites.

Creative Guidelines

• Refer to our creative specifications.

• Include 3–5 ad variants per campaign to optimize for CTR and conversions.

• Creative Group – Group similar creatives together for testing and optimisation. Ads within the same creative group are A/B tested equally, while performance is optimised across creative groups so that the best-performing group receives more traffic. By default, Native, Podcast, Video, and Canvas campaigns support one creative group per campaign, while Display campaigns can have multiple creative groups. If you need to create multiple creative groups for a Native, Podcast, Video, or Canvas campaign, please contact your Account Manager or submit a request through the Help Center.

• Display Creative Groups – For Display campaigns, you can also organise ads into creative groups by ad size, such as 300×250 or 300×600.

• Check our best practices guide for creative tips.

Bidding Recommendations

For Native Campaigns:

• Use our recommended net CPC rates as a starting point.

• Begin at the recommended CPC and adjust downward only if the campaign is pacing well—avoid starting too low and limiting clicks.

Device Bidding:

• Adjust bids by device type: desktop, tablet, or mobile.

For Video, Podcast, Canvas, or Content Hub Campaigns:

• Use the recommended CPMs for best results.

Conversion Tracking

• Place our conversion pixel on your confirmation page to track:

  • Conversions by ad variant, campaign, device, or publisher.

• Preferably, use Server-to-Server (S2S) conversion tracking, which is more reliable and not cookie-dependent.

Tracking & Analytics

• Use our macros in your tracking URLs to receive publisher names and other data with every click.

• This allows you to measure metrics like conversions, bounce rate, or session duration by publisher in your own analytics tools.

Campaign Approval

• Submit your campaign for manual approval by Dianomi.

• Once approved, your campaign will go live.

• Note: Certain ad types are not permitted and may be rejected during the review process.

Campaign Optimization

• Optimize performance by adjusting:

  • Bids per publisher

  • Bids per device

• Export campaign data from Analytics, set up Automated Reports, or request access to our API for custom integrations.

Programmatic Buying

• Dianomi inventory is available programmatically through supported platforms. Contact us or your Account Manager to learn more.