Campaign Setup & Best Practices
Campaign Duration
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The minimum recommended campaign duration is 2 weeks.
Budget Setup
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Set a total or monthly budget (preferred over daily budgets) with a clear end date.
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Pace the campaign evenly across the full duration or each month.
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Once live, monitor pacing regularly:
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If the campaign is on track, consider reducing the CPC or increasing the budget to maximize performance.
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Publisher Targeting
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Most campaigns are run across all publishers, with occasional exclusions.
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Your Account Manager can help you:
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Target specific sites or groups, e.g.:
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Internationally recognized publishers
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Stock/share trading platforms
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Sites for finance professionals, SMEs, or startups
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View your targeted publishers in MyDianomi > Rules.
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For performance tracking:
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Use our conversion pixel or Server-to-Server (S2S) tracking.
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Add the publisher name macro to your URLs to identify top-performing publishers.
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Optimization Tips:
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Use publisher bidding to adjust bids up/down or block underperforming sites.
Creative Guidelines
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Refer to our creative specifications.
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Include 3–5 ad variants per campaign to optimize for CTR and conversions.
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Check our best practices guide for creative tips.
Bidding Recommendations
For Native Campaigns:
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Use our recommended net CPC rates as a starting point.
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Begin at the recommended CPC and adjust downward only if the campaign is pacing well—avoid starting too low and limiting clicks.
Device Bidding:
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Adjust bids by device type: desktop, tablet, or mobile.
For Video, Podcast, Canvas, or Content Hub Campaigns:
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Use the recommended CPMs for best results.
Conversion Tracking
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Place our conversion pixel on your confirmation page to track:
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Conversions by ad variant, campaign, device, or publisher.
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Preferably, use Server-to-Server (S2S) conversion tracking, which is more reliable and not cookie-dependent.
Tracking & Analytics
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Use our macros in your tracking URLs to receive publisher names and other data with every click.
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This allows you to measure metrics like conversions, bounce rate, or session duration by publisher in your own analytics tools.
Campaign Approval
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Submit your campaign for manual approval by Dianomi.
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Once approved, your campaign will go live.
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Note: Certain ad types are not permitted and may be rejected during the review process.
Campaign Optimization
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Optimize performance by adjusting:
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Bids per publisher
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Bids per device
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Export campaign data from Analytics, set up Automated Reports, or request access to our API for custom integrations.
Programmatic Buying
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Dianomi inventory is available programmatically through supported platforms. Contact us or your Account Manager to learn more.