This ad format is similar to a native ad but includes a headline with ad text of up to 70 characters, along with an additional line for risk warnings or an ad description of up to 200 characters. It also features a Call to Action and a company logo.
The ad is charged on a Viewable Cost Per Mille (vCPM) basis, meaning the cost is calculated per 1,000 viewable impressions.
To launch a campaign, you can work directly with your Account Manager.
Here are examples of a Canvas ad:
300×250 (MPU or MREC)
300×600
970×250 (Billboard)
Useful information about Canvas ads
Setting up a successful first campaign
Using macros to pass information about each user (for example the publisher name)
Using publisher bidding to up or down-weight your CPM by publisher
Using device bidding to up or down-weight your CPM by device
Creative spec for a Canvas ad
Company / brand name
This is usually fixed for each account and can be changed through your Account Manager
30 characters including spaces
Headline Ad text
70 characters including spaces
No exclamation marks! No words IN ALL CAPS (besides acronyms)
Product disclaimer / risk warning / description
200 characters including spaces
No exclamation marks! No words IN ALL CAPS (besides acronyms)
Call to action
20 characters including spaces
Company logo
JPG or PNG with a max width of 500px and all excess white space trimmed
Image
JPG or PNG in the following aspect ratios: 1:1 (square), 1.91:1 (landscape), 1:1.19 (portrait)
No text/logo on image – there is no “safe area” as images may be scaled to different sizes or cropped in various shapes
Secure destination URL with optional 3rd party tracking
Example:
“https://marketviews.com/?utm_source=dianomi&utm_medium=cpc&utm_publishername=:pub_name&utm_advariant=:ad_variant_id&utm_devicetype=:device_type”
The parameters in blue above are from our click macros and will be converted to publisher name, ad variant id number and device type for each click/user.
Impression tracker
This is for advanced users only using platforms such as Google Campaign Manager, Integral Ad Science or DoubleVerify.
Example: https://ad.doubleclick.net/ddm/trackimp/…=?