When you are going to launch an advertising campaign you first need to define what you are wanting to achieve out of it and the resources that you have to deliver those objectives.
For example, are you wanting to get your brand out there to elevate your products and services in your target audiences minds? Are you looking to drive users to your website to perform some action like consuming thought leadership content, or purchase a product or service? These initial question are essential and the below guide will provide you with a a starting point to decide what kind of ad campaigns you should run. See below for more details on what tactics and formats will suit you best depending on your objectives:
Are you looking to elevate your brand and have access to professional level creative services? - Then you should look at executing a Display and or Video campaign.
Are you looking to elevate your brand but only have access to photographs and text? - Then you should look at executing a Canvas Campaign.
Are you looking to drive customers to your website? - Then you should execute a Native CPC campaign.
Are you looking to drive double qualified customers to your website? - Then you should execute a Native Verified CPC campaign. This is only available to enterprise customers with an assigned Dianomi Account Manager.
Are you looking to drive subscriptions to your Podcast? Then you should execute a Podcast outstream + Native CPC campaign sending user to your subscription page.
Are you looking to elevate your brand's thought leadership content? - Then look at running a mix of Content Hubs and Native CPC campaigns.
Read more about the various formats mentioned above in the links below: