Our native video ads are a great choice for your branding campaigns and raising awareness for your company and products or services.
Our video ads:
- Auto-play and are muted, though users can un-mute your video.
- Video only plays while in active in-view of the users device screen.
- Charged on a Viewable Cost Per Mille (vCPM) basis (cost per 1,000 viewable impressions)
a paid impression is only counted when 50% of the ad frame has been in-view for 2+ seconds. - Launch a campaign through our self-serve platform, My.Dianomi, or your Account Manager
Here is a sample video ad:
Example Video Unit
Creative specs for a video ad
Company / brand name
This is usually fixed for each account and can be changed through your Account Manager.
30 characters including spaces.
Ad text
70 characters including spaces
No exclamation marks! No words IN ALL CAPS (besides acronyms)
Example: Markets Outlook: how will government stimulus impact the markets?
Call to action
20 characters including spaces
Company logo
JPG or PNG with a max width of 500px and all excess white space trimmed
Video file
MP4 file up to 30 seconds long, 16:9 aspect ratio (we suggest 480p) and with a max file size of 2MB or contained in VAST tag (including VAST 2.0, 3.0 & 4.0 versions, does not include VPAID)
Secure destination URL with optional 3rd party tracking
Example:
“https://marketviews.com/?utm_source=dianomi&utm_medium=cpc&utm_publishername=:pub_name&utm_advariant=:ad_variant_id&utm_devicetype=:device_type”
The parameters in blue above are from our click macros and will be converted to publisher name, ad variant id number and device type for each click/user.
Impression tracker
This is for advanced users only using platforms such as Google Campaign Manager, Integral Ad Science or DoubleVerify.
Example: https://ad.doubleclick.net/ddm/trackimp/…=?
Understanding Video Analytics
Dianomi video units follow industry standards but reporting may be slightly different to other platforms. Learn more about this here.