Device Targeting
When creating a campaign you can adjust the Device targeting and OS targeting by ticking the Device and OS that you want the campaign to run on:
When using Device and OS targeting be aware this can reduce scale of your campaigns and that certain OS systems mainly get traffic from particular devices. Windows, MacOS and Linux predominantly gets traffic from Desktop. Android and iOS predominantly gets traffic from Mobile and Tablet
Optimize performance by device
Device Bidding allows you to increase or decrease your bids based on device type—desktop, tablet, and mobile—to better align with performance and user behavior.
Applies to:
Native, Video, Polls and Podcast ads only.
Does not apply to Display, Canvas, Content Hub, or Native Verified formats.
Availability:
Device Bidding is not enabled by default. It can be activated by your Account Manager at the account level, campaign level, or both.
Account-level device bidding
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Adjustments apply across all campaigns.
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Device Bidding appears in MyDianomi when enabled.
Campaign-level device bidding
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Adjustments are made per campaign.
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Accessible via MyDianomi > Ad Manager > Campaign Options > Device Bidding Manager.
Both account & campaign level
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You can set global (account-level) adjustments and fine-tune at the campaign level.
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Campaign-level settings override account-level adjustments.
Campaign level adjustments will override adjustments made at Account level.
Timeframe
This drop down will show impressions, clicks, CTR and Actions by device in the chosen time frame. For example, choose clicks by device in the last 7 days.
Price Adjustment
Here you can increase or decrease the CPC bid by device – in the example above desktop CPCs have been increased by 5% and mobile decreased by 5%.
Delete a price adjustment
An adjustment can be Deleted again by doing the following: edit the Price Adjustment, check the box for “Delete Adjustment” and “Save Changes”
Why would you use Device Bidding?
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Previously, you may have duplicated campaigns for different devices (e.g., one for desktop, one for mobile).
Now, a single campaign can serve all devices with CPCs weighted accordingly. -
If a campaign performs better on mobile or desktop, you can optimize CPCs per device to improve ROI.
IMPORTANT NOTE
Combined publisher bidding and device bidding adjustments are multiplicative. For example, if you have a base price of 1 that you adjust the percentage for desktop campaigns to 100%, and then do so for Publisher A set at 100%, the overall base price for Publisher A on Desktop will be 4.