Video ads are charged on a Cost Per Mille (CPM) basis — this means the cost per 1,000 viewable page impressions (vCPM).
To ensure optimal campaign performance, we recommend starting at the suggested vCPM for your target market. Once delivery is on track, you can gradually reduce the rate. Avoid starting at the minimum vCPM, as this can limit reach and impressions.
Note for Agencies:
Our platform only accepts net vCPM rates (not gross).
Recommended & Minimum vCPMs by Market
| Country / Region | Currency | Minimum vCPM | Recommended vCPM | Need Volume Quickly? |
|---|---|---|---|---|
| US & Canada | USD | 5 | 20 | 30 |
| UK | GBP | 5 | 20 | 30 |
| France / Germany | EUR | 5 | 20 | 30 |
| Singapore | SGD | 5 | 12 | 15 |
| SE Asia (Malaysia, Indonesia, Thailand) | SGD | 1 | 2 | 5 |
| Hong Kong (EN) | HKD | 29 | 69 | 86 |
| Hong Kong (CN) | HKD | 29 | 69 | 86 |
| Australia | AUD | 5 | 12 | 15 |
| New Zealand | AUD | 1 | 2 | 5 |
Optimization Options
vCPMs can be tailored by publisher or device using publisher bidding or device bidding strategies. These tools allow for greater control over spend and performance at a granular level.