Publisher bidding allows you to adjust your bid - either increasing or decreasing - for specific publishers, or block them entirely from your campaign.
- Applicable only to Native, Video, and Podcast ads
- Does not apply to Display, Canvas, Content Hub or Native Verified formats.
Enabling Publisher Bidding
Publisher bidding is not enabled by default. It can be activated by your Account Manager at the account level, campaign level or both:
Account-level publisher bidding
- When enabled, adjustments apply across all campaigns
- Access via: MyDianomi > Account > Publisher Bidding
Campaign-level publisher bidding
- When enabled, adjustments apply to individual campaigns
- Access via: MyDianomi > Ad Manager > Campaign Options > Publisher Bidding Manager
Both account & campaign level
- When enabled for both Account and Campaign level, adjustments can be made to all Campaigns or specific Campaigns.
Campaign level adjustments will override adjustments made at Account level.
Timeframe and Minimum Clicks
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Filter publishers by performance.
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Example: Show only publishers that delivered at least 10 clicks in the last 7 days or a custom date range.
Price Adjustment
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Change CPC bids for individual publishers.
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In the example above:
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MarketWatch: +5%
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Reuters: –5%
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Block
Easily block or unblock a publisher with a single click.
Delete a price adjustment
To remove an adjustment:
Edit the Price Adjustment > check “Delete Adjustment” > click “Save Changes”
Why would you use Publisher Bidding?
Let’s say users from one publisher are converting very well, you might increase the bid for that publisher by 50%
Or you feel that three publishers are particularly relevant to your campaign, increase their bids by 40%
If users from another publisher are not converting as well, then reduce the bid for that publisher by 15%
How do I see how each publisher is performing?
Use our publisher name macro – we can send you the publisher name as one of your UTM parameters.
And/or set up Server 2 Server conversion tracking so you can see publisher performance in MyDianomi.
IMPORTANT
Combined Publisher Bidding and Device Bidding adjustments are multiplicative. For example, if you have a base price of 1 that you adjust the percentage for desktop campaigns to 100%, and then do so for Publisher A set at 100%, the overall base price for Publisher A on Desktop will be 4.