Native ads are billed on a Cost Per Click (CPC) basis.
To optimize performance, we recommend starting your campaign at the recommended CPC for your target market. Once your campaign is delivering effectively, you can gradually lower the CPC. Avoid starting at the minimum CPC, as this may result in insufficient click volume.
Note for Agencies:
Our platform only accepts net CPC rates (not gross).
Recommended & Minimum CPCs by Market
| Country / Region | Currency | Minimum CPC | Recommended CPC | Need Volume Quickly? |
|---|---|---|---|---|
| US & Canada | USD | 0.40 | 3.50 | 4.50 |
| UK | GBP | 0.40 | 2.50 | 3.50 |
| France / Germany | EUR | 0.40 | 2.50 | 3.50 |
| Singapore | SGD | 0.50 | 2.50 | 3.50 |
| SE Asia (MY, ID, TH) | SGD | 0.05 | 0.30 | 0.50 |
| Hong Kong (EN) | HKD | 1.90 | 19.00 | 29.00 |
| Hong Kong (CN) | HKD | 1.90 | 19.00 | 29.00 |
| Australia | AUD | 0.50 | 2.70 | 3.50 |
| New Zealand | AUD | 0.05 | 0.30 | 0.50 |
Optimization Options
You can adjust CPCs at a more granular level using publisher bidding or device bidding. Additionally, if your campaign has performance goals such as a target Cost Per Lead (CPL) or Cost Per Acquisition (CPA), we recommend discussing these with your Account Manager to optimize accordingly.
Score, CTR, and CPC
Content campaigns typically achieve a higher Click Through Rate (CTR) than direct acquisition ads.
Understanding how Score, CTR, and CPC impact delivery is key to optimizing your campaign performance.