Our interactive, high-impact poll unit integrates seamlessly into premium content, giving brands a single touchpoint to spark conversation, capture audience sentiment, and drive meaningful action.
The poll is presented using your brand’s logo and colors, and users are invited to vote on two to four options selected by you. Once a vote is submitted, instant results are displayed to the user. After viewing the results, users are directed to your brand’s content, with click-throughs driving them to a landing page, article, or commerce offer.
A user can only vote once on a poll, and this is controlled through cookies. If a user doesn’t accept cookies, or if they later clear their cookies, the system will not recognise them and they may be able to vote again.
Polls are charged on a Cost Per Mille (CPM) basis, meaning the cost is calculated per 1,000 page impressions.
You can launch a campaign through our self-serve platform, My.Dianomi, or by working with your Account Manager.
Poll Ad Analytics Overview
Your Poll ad analytics dashboard provides an at-a-glance summary of how your campaign performed. It helps you understand reach, engagement, and audience responses in one simple view. This can be found in the Poll Manager under your specific Poll:
Date Range
Use the date selector at the top to view results for a specific time period. All metrics update automatically based on the range you choose.
Impressions
Shows the total number of times your poll ad was displayed to users.
Responses
Displays how many users interacted with your poll by submitting an answer.
Response Rate
The percentage of users who responded to the poll compared with the total number of impressions. This helps you gauge audience engagement.
Clicks
Indicates how many users clicked through from the poll to learn more. For example, to visit your website, article, or landing page.
CTR (Click-Through Rate)
Calculated as the percentage of impressions that resulted in clicks. This metric reflects how well your poll encouraged users to take further action.
Top Response
Highlights the most selected answer from all responses, giving quick insight into the most popular opinion or sentiment among participants.
Budget Overview
Shows how much of your total campaign budget has been used. Once the circle reaches 100%, your campaign has completed its run.
Tip
All data on this dashboard updates automatically as your campaign runs, allowing you to track engagement and audience sentiment.
Example Poll Unit
Creative specs for a Poll ad
Question
75 characters including spaces
Optional header
25 characters including spaces
Options
2-4 options allowed as your responses; 25 characters each including spaces, APA style capitalization, no exclamation points, no words in all caps (besides acronyms); links to the respective landing pages that you want people directed to post vote
Design
Ability to select up to 3 colors:
- Primary color - Question text, option outline, results text, results options background (faded)
- Secondary color - Background
- Tertiary color - Heading text
Image
JPG or PNG, min 600x400px. Depending on poll size, images outside of this ration may have space around them
Logo
JPG or PNG with a max width of 500px and all excess white space trimmed
Secure Destination URL with optional 3rd party tracking
Example: https://marketviews.com/?utm_source=dianomi&utm_medium=
cpc&utm_publishername=:pub_name&utm_advariant=:ad_variant_id
Impression Tracker (if applicable)
Example: https://ad.doubleclick.net/ddm/trackimp/...=?
Useful information about Poll ads
Setting up a successful first campaign
Using macros to pass information about each user (for example the publisher name)
Using publisher bidding to up or down-weight your CPM by publisher
Using device bidding to up or down-weight your CPM by device