Granular, Scalable Targeting Without Personal Data
Dianomi Audiences offer privacy-first, cookieless capable targeting that is both effective and scalable—without the use of personal data. Leveraging over 20 years of experience in the financial services industry, our audiences help advertisers reach the most relevant audiences through category-based targeting.
How It Works
Our targeting methodology is based on contextual and engagement intelligence. We analyze content, engagement and audience data across our publisher network to identify which ad units and content topics perform best. We then apply this insight to serve ads to the right audience and in highly relevant environments.
Dianomi Audiences Targeting Strategy
Dianomi Audiences are built using:
- Publisher websites where audience indexes above average
- Sections of sites that align with user intent
- Pages with contextually relevant content
- Behavioural signals from users consuming related content
These audiences are primarily probabilistic, built on a solid foundation of deterministic data from direct publisher integrations.
Custom vs. Preset Audiences
Custom-Created Audiences
We can build bespoke audiences for individual advertisers, tailored to specific campaign goals and targeting criteria. These are exclusive to the client requesting them.
Preset Audiences
We also offer a range of pre-defined audience segments across key lifestyle and financial verticals.
Access & Usage
- Availability: Dianomi Audiences are available to all clients. Contact your Account Manager for activation.
- One Audience per Campaign: We recommend applying only one audience per campaign. Reporting by audience is not available at the campaign level.
Cost Consideration
There is no additional cost for using a Dianomi Audience. However, we recommend increasing your Native CPC or Video CPM by 25% to ensure your ad is prioritized when a relevant audience is identified.