Once you have run a prospecting campaign on our platform you can create a retargeting campaign which will show your ad only to users who have visited your website, either from users who clicked on our ads or from other sources like Google PPC, organic traffic and other platforms.
The first thing you must do before you can proceed is sign our data protection agreement, which will give you guidance on the kind of setup you need to implement in order for our tags to correctly collect the right level of informed consent from consumers visiting your website.
Once all the legal and privacy settings have been deployed. Next you need to deploy the Dianomi DMP Tag on your website, which will enable you to create all the audiences you can target and retarget.
Once all the above is done, you can view the various audiences available to you in the Audience Manager page under your "Account" button.