Macros can be used in your click URLs to automatically generate useful data that you can pass directly into your own analytics, e.g. Google Analytics to track useful performance metrics like conversion by publisher, region, device, etc. Please ensure that there are no spaces in your URLs to avoid breaking the tracking.
Using Macros in URL Parameters
Google Analytics
URL parameters are made of a key and a value separated by an equals sign (=) and joined by an ampersand (&). The first parameter always comes after a question mark in a URL.
“https://www.dianomi.com/”
becomes:
“https://www.dianomi.com/?utm_source=dianomi&utm_medium=cpc&utm_campaign=acquisition&utm_content=:pub_name”
source = dianomi
medium = cpc
campaign = acquisition
content = publisher name (where the click originated – eg Nasdaq, ASX, SGX, Reuters)
The macro must be exactly as shown above (so take care if using the Google Analytics URL builder) and can be used as well as our conversion pixel or S2S tracking.
Adobe Analytics
https://www.dianomi.com/january/campaign/demo.html?cmp=DIANOMI-JANUARY-CAMPAIGN-DEMO-:pub_name–:device_type
Google Campaign Manager 360 (previously Doubleclick Campaign Manager (DCM)) users
If you are using DCM tags then it is possible to append the destination URL (in bold below) but you must check your account to ensure that the user will be re-directed to the appended URL. (Xs have been used to anonymise this example):
https://ad.doubleclick.net/ddm/trackclk/Nxxxx.160898.DIANOMI/B23859244.271148504;dc_trk_aid=xxxxxx;dc_trk_cid=xxxxxx;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?https://www.xxxxxx.com/about-asia/?utm_source=Dianomi&utm_medium=xxxxxx&utm_campaign=xxxxxx&utm_content=xxxxxx&utm_term=:pub_name
Hosted HTML from Google Campaign Manager 360 in Display ads
Dianomi Click URL Macros will not work if you are using HTML tags from Google Campaign Manager 360 (formerly DCM) for our Display ads.