Yes, you can automatically set up and manage native ads using an RSS feed, allowing for seamless content promotion and real-time ad setup.
What is an RSS Feed?
An RSS feed (Really Simple Syndication) is a web feed that enables users and applications to receive automatic updates from websites in a structured format. It is widely used for distributing frequently updated content such as news articles, blog posts, and podcasts.
Many websites automatically generate RSS feeds for their content, and content management systems like WordPress can create these feeds by default. Additionally, third-party RSS feed generators can be used to create a feed for websites that do not have one.
Benefits of Using an RSS Feed for Ad Campaigns
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Automated & Up-to-Date Content
- Your ads will automatically be set up with the latest content as soon as it is published on your website.
- This ensures that your campaigns remain relevant and responsive to current events, trends, or product releases.
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Efficient and Scalable Campaign Management
- Ideal for businesses or publishers with a high volume of content to promote.
- Eliminates the need for manual ad setup, reducing workload and potential errors.
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Consistent Yet Flexible Ad Configuration
- Default settings ensure uniformity across all campaigns.
- You retain the ability to make quick adjustments to optimize performance as needed.
Requirements for Setting Up an RSS-Driven Ad Campaign with My.Dianomi
To create your RSS feed-powered native ad campaign, we will need the following details:
RSS Feed URL: The direct HTML URL to your RSS feed.
Default Image: A fallback image to be used in case an article does not include an image.
Budgets:
- Daily budget per ad.
- Optionally, an overall daily and total campaign budget.
Cost Per Click (CPC): The CPC amount you’d like to apply to your ads.
Ad Expiry Duration: The number of days an ad should remain live (we recommend a minimum of 5 days).
Tracking Code: We can append a tracking code to all URLs (e.g., UTM parameters for Google Analytics).
Device Targeting: Choose to display ads on desktop, tablet, and/or mobile devices.
Geo-Targeting: Specify target locations, including countries or states (where applicable).
How to Get Started
If you're interested in setting up RSS-driven ads, please reach out to your Account Manager or contact us at help@dianomi.com.