Your my.dianomi dashboard provides access to a comprehensive range of analytics and performance metrics. However, many of these metrics use advertising-specific terminology that may not be immediately clear. To help you better understand these terms, we have provided a detailed table below with explanations for each metric. This will ensure you can accurately interpret your campaign data and make informed decisions.
| Advertising Metric | Description |
| Action Code | A code representing the type of action taken in response to an ad. |
| Actions | Completed goals counted via conversion tracking. Actions can include a range of goals page views, time on page, form completions, deposits. See Dianomi conversion tracking documentation for more information on setting this up. |
| Ad Text | The textual content displayed in the advertisement. |
| Adgroup ID | A unique identifier for an ad group/creative within a campaign. |
| Average CPC | The average cost per click across the campaign. |
| Average Playtime | The average time a user spends watching or listening to a video or podcast ad. |
| Campaign Code | A unique code assigned to the campaign for tracking. |
| Campaign ID | A unique identifier assigned to each advertising campaign. |
| Campaign Name | The name assigned to a campaign for identification. |
| Cap Amount | The budget set for the campaign cap. |
| Cap Period | The time period set for a budget cap (Daily, Weekly, Monthly or Total). |
| Cap Remaining Amount | The remaining budget left in the budget cap. |
| Cap Start Date | The date when the cap period begins. |
| Clicks | The number of times users clicked on the ad. |
| Clicks Throughs | The number of users who clicked through from a video or podcast ad to a landing page. |
| Client ID | A unique identifier for the advertiser or client. |
| Conversion Rate | The percentage or ratio of users who completed an action after clicking. |
| Country | The geographical region where the advertisement is being displayed. |
| Country Code | A standardized country code for geographic targeting. |
| Country Name | The full name of the country where the ad activity happened. |
| CPA | Cost per actions, calculated as Total Spend / actions. |
| CPC | Cost per click set on the campaign. |
| Creative | Imagery, ad text, video or podcast used in an ad. |
| Creative Group Description | A description of the group of creatives used in a campaign. |
| Creative Size | The dimensions of the display creative. |
| CTA | Call to action; text to prompt an outcome in an ad. |
| CTR | Click-through rate, calculated as (Clicks/Impressions) * 100. |
| Currency | The currency in which ad spending is recorded. |
| Current Status | The present status of the campaign (e.g., active, inactive). |
| Date | The date on which the ad data is recorded. |
| Desktop Clicks | The number of clicks received from desktop devices. |
| Desktop Spend | The total ad spend on desktop devices. |
| Destination URL | The final URL where users are directed after clicking. |
| Device Type | The type of device (desktop, mobile, tablet) where the ad was shown. |
| Ended | The number of times a video or podcast ad was watched until completion. |
| Estimated Viewable Impressions | An estimate of how many times an ad was viewable. |
| Hosted Clicks | Clicks that occurred on a video which is uploaded to and hosted by Dianomi. |
| Hour | The hour of the day when the ad data was recorded. |
| Image | The visual creative used in the advertisement. |
| Impression | The total number of times the ad is loaded on a page for a users. |
| Landing Page URL | The URL where users land after clicking the ad. |
| Lang | The language setting of the ad. |
| Listen 2secs | The number of times a user listened to a podcast ad for at least 2 seconds. |
| Max Date | The latest date recorded for the campaign data. |
| Min Date | The earliest date recorded for the campaign data. |
| Mobile Clicks | The number of clicks received from mobile devices. |
| Mobile Spend | The total ad spend on mobile devices. |
| Month | The month in which the ad campaign ran. |
| Offer Clicks | The number of clicks received on a Verified Cost Per Click (VCPC) ad campaign. This includes verified and unverified clicks. |
| Page Impression | The total number of times a video/podcast ad loaded on a page. |
| Podcast Listen | The number of times a podcast ad was listened to. |
| Product ID | A unique identifier for the advertised campaign. |
| Publisher | The logo and name of the publisher hosting the ad. |
| Publisher ID | A unique identifier for the publisher hosting the ad. |
| Publisher Name | The full name of the publisher. |
| Q1 | First quartile of video or podcast ad completion. |
| Q2 | Second quartile of video or podcast ad completion. |
| Q3 | Third quartile of video or podcast ad completion. |
| Score | A metric used to assess the performance of an ad. Higher the score the higher the competitiveness of the ad which results in increased exposure. |
| Start Date | The start date set on the ad campaign. |
| State | The regional state where the ad is displayed. |
| Step 1 Conversion Cost | Cost per conversion for the first step. |
| Step 1 Conversion Rate | Conversion rate for the first step. |
| Step 1 Conversions | Conversions recorded at the first stage of the funnel. |
| Step 2 Conversion Cost | Cost per conversion for the second step. |
| Step 2 Conversion Rate | Conversion rate for the second step. |
| Step 2 Conversions | Conversions recorded at the second stage of the funnel. |
| Step 3 Conversion Cost | Cost per conversion for the third step. |
| Step 3 Conversion Rate | Conversion rate for the third step. |
| Step 3 Conversions | Conversions recorded at the third stage of the funnel. |
| Tablet Clicks | The number of clicks received from tablet devices. |
| Tablet Spend | The total ad spend on tablet devices. |
| Total Actions | The total number of actions recorded from the ad campaign. |
| Total Spend | The total amount spent on the ad campaign, creative, publisher or device. |
| V 2sec | The number of video views lasting at least 2 seconds. |
| Validated Actions | The number of actions verified as legitimate. |
| Validated Clicks | The number of clicks received on a Verified CPC (VCPC) ad campaign. This only includes verified clicks. |
| Variant ID | An identifier for different creative of an advertisement within a campaign. |
| VAST Clicks | Clicks recorded from video ads served via VAST (Video Ad Serving Template) tags. |
| Verification Rate | The rate that clicks on a Verified CPC (VCPC) ad campaign are verified. |
| Video Start Impressions | The number of times a video ad started playing. |
| Viewable CTR | The click-through rate based on viewable impressions. |
| Viewable Impressions | The number of impressions where at least 50% of the ad was visible for 1 second. |
| Weekday | The day of the week the ad is displayed. |
| Year Week | A time metric representing the week of the year. |