Granular, Scalable Targeting Without Personal Data
Dianomi Cohorts offer privacy-first, cookieless targeting that is both effective and scalable—without the use of personal data. Leveraging over 20 years of experience in the financial services industry, our Cohorts help advertisers reach the most relevant audiences through category-based targeting.
How It Works
Our targeting methodology is based on contextual intelligence rather than user identity. We analyze engagement data across our publisher network to identify which ad units and content topics perform best. We then apply this insight to serve ads in highly relevant environments—maximizing engagement while respecting user privacy.
Cohort Targeting Strategy
Dianomi Cohorts are built using:
- Lists of publisher websites where a specific audience indexes above average
- Sections of sites that align with user intent
- Pages with contextually relevant content
- Behavioral signals from users consuming related content
These cohorts are primarily probabilistic, built on a solid foundation of deterministic data from direct publisher integrations.
Custom vs. Preset Cohorts
Custom-Created Cohorts
We can build bespoke Cohorts for individual advertisers, tailored to specific campaign goals and targeting criteria. These are exclusive to the client requesting them.
Preset Cohorts
We also offer a range of pre-defined audience segments across key lifestyle and financial verticals:
Access & Usage
- Availability: Cohorts are available to all clients. Contact your Account Manager for activation.
- One Cohort per Campaign: We recommend applying only one Cohort per campaign. Reporting by Cohort is not available at the campaign level.
Cost Consideration
There is no additional cost for using Cohorts. However, we recommend increasing your Native CPC or Video CPM by 25% to ensure your ad is prioritized when a relevant Cohort is identified.